Brand news
Introducing jeweloflondon
A first look at the jewellery collection and the priorities behind our new brand.
We’re building jeweloflondon around clearer choices and jewellery within reach.
The collection brings together engagement settings, wedding bands, diamond earrings, pendants and bracelets. You can explore by shape, metal and budget, then see the price attached to the options you choose.
Affordable choices
Our lab-grown diamond earrings start at £349 and pendants at £849. Those are starting prices for specific options, with the selected price shown on each product page.
Responsible ambitions
Ethical sourcing and sustainability are priorities as we establish the business. Our sourcing standards and supporting supplier information are still being developed. We will describe specific claims only when there is evidence to support them.
A collection in progress
This is a private preview. Checkout is closed while we complete product specifications, ring pricing and the practical details of ordering, delivery and aftercare.
For now, browse the collection and use our diamond education pages to understand the choices. We’ll share further brand updates here as the shop develops.
Explore the collection
